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While the core basics of successful direct response fundraising have remained the same over the years, recent innovations in variable data printing, digital communication and social media interaction have opened the door for many exciting opportunities to increase donor engagement and value.
Since 1989, we’ve served dozens of nonprofit organizations of all sizes and types. We know what works and what doesn’t — and we can put that expertise to work for you. A consulting relationship with Spencer Group will provide you with a healthy balance of proven strategies and innovative solutions. From appeal concept to copy and design, you’ll be guided on a path to success that fits within your budget. |
Your donorbase is a treasure of information that we'll unlock so you can make smart strategic decisions.
Our intuitive analytic reports offer valuable insight into the key factors impacting your results, including gift upgrades and downgrades, donor retention and reactivation rates, giving frequency, acquisition costs, appeal results and long-term donor value. Our Goal Planner spreadsheets enable you to set line-item performance goals and calculate the impact over the next five years. And we deliver VIP Target Lists of the donors most worthy of your special attention due to significant past giving, long-term loyalty and wealth screening. We encourage you to learn more about our Annual Fundraising Assessment — a valuable investment that will give you the knowledge, tools and strategies necessary to take your annual fundraising to new heights. |
High-impact personalized mail often requires sophisticated file segmentation — which can be a daunting task for busy development offices. We make the process easier by taking your simple data exports and transforming them into robust mail files that include segmented lists for different letter versions, variable copy and photos, and suggested gift amounts based on a donor's past giving history.
On the production side, we operate a full-service print and mail boutique for low-volume mailings (less than 20,000 names) that require close attention to detail and the top quality output your donors deserve. We know you're busy, which is why we take a pro-active approach to project management -- prompting you as deadlines approach and guiding you each step of the way. With Spencer Group, you can expect exceptional customer service from start to finish. |